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· 3 min read
Leon Lau

Valido Testing ecommerce multiple countries

Selling online in multiple countries

Nowadays it is very common for an ecommerce to sell in multiple countries. For leading brands, this level of personalization is critical, whereby the customer experience and site features are tailored to the local law and culture.

The need for greater personalization with multiple country sites

Some ecommerce sites consist of a single international store, where the only level of personalization offered is the option to change the currency and language. There are however the other (and more common) cases, where there are several stores within the same umbrella (with distinct url slugs) representing different markets. These different market stores provide a higher level of personalization, such as:

  1. application of national or regional laws
  2. respective tax and jurisdiction configuration
  3. payment methods available to that market
  4. warehouses and shipping options
  5. customized catalog
  6. Market-specific campaigns
  7. Time zone-specific promotion periods The list goes on. At the end, each market can have a very personalized experience that is different from the other markets for that ecommerce.

Do you have full control of the visual UI experience for the different markets?

With a powerful ecommerce platform, it would be easy to create a new country site, for example personalizing the catalog, assigning specific warehouses, personalizing marketing content, differentating the price rules & promotions, and even create new payment methods specific to that market. The problem comes from not having a full control of the changes that are happening for the different markets on a daily basis. Sometimes businesses struggle to manage these changes because they are constantly just checking to make sure that everything is fine on production site instances.

How can Valido help?

With Valido, you can define a different/personalized validation flow for each country site UI, or re-use the same one if you expect the same visual customer experience across all the sites. Valido provides you complete control of the visual testing of the different countries, eliminating the effort of manually checking every single page for countless of hours.

Valido’s Session Review allows to test your ecommerce flows for multiple country sites and check the results instantly:

Different ecommerce countries reported in Valido

The test configuration can be shared and applied for multiple countries just with one click:

Shared configuration of the test for multiple countries in Valido

The Valido Dashboard’s map will instantly review the validation status of each country.

Map visualizaing ecommerce status of each country

And of course the data can be filtered accordingly based on the already configured countries / region:

Map visualizaing ecommerce status of each country